About PIC


PIC is the international leader in the provision of continuous genetic improvement in pig breeding stock and in world class technical support to the global pork supply chain.

As a franchise of PIC International, PIC South Africa produces and multiplies superior PIC boars and gilt products in South Africa and Africa as a whole.

PIC combines quantitative analytics with leading-edge biotechnology to develop breeding stock that helps our customers maximize profitability. The company, a division of Genus plc and founded in 1962, operates in 30 countries on 6 continents.

Our PIC genetic products and breeding programs are tailored to meet the individual needs of our customers.

All our farms are Pork 360 accredited, meeting all standards in terms of bio-security, health, hygiene and animal welfare and to remain compliant, independent audits are conducted on a regular basis at each farm. Our farms are certified as export compartments and comply to SAPPO’s compartmentalization initiative.

At PIC, we are committed to our customers’ success.

At PIC, we are committed to our customers’ success.
Our goal is to enable customers to become the most successful pork producers in the world. High quality genetics form the basis for success. That’s why we focus on using the latest innovations to drive genetic improvement, a global bio-secure supply system to deliver the genetics to producers, and on-farm technical services to help producers realize the value from the genetics. PIC is committed to ensuring that producers can deliver outstanding products to their market — and to the world’s consumers.

At PIC, we select for commercially relevant traits that create the foundation for profitable production. Our experienced global technical team can share production insights, proven management practices and strategies to help your pigs reach their potential.

PIC is the swine division of Genus plc, a British-based company with the mission to pioneer animal genetic improvement to help nourish the world. Genus strives to provide beef, dairy and pork producers with superior breeding stock to enable the production of affordable and nutritious animal protein for consumers.

Pioneering genetic improvements in pigs over the years has established PIC as the leading and most reliable swine genetics company with operations in over 40 countries across the globe.

Our goal at PIC is very simple: we strive to make our customers the most successful pig producers in the world.

We do this by investing in making a better pig and making that pig better every day. Our genetics are selected with a focus on total economics to maximize the profit for the pork value chain. At the same time, we make sure healthy, high volume, high indexing supply is available in all regions across the globe. Our producers have access to a global team of experts who support them to maximize the value for their business.

PIC is built on more than 59 years of “Never Stop Improving”

PIC which stands for ‘Pig Improvement Company,’ was founded in 1962 in Oxfordshire, England.

In the mid-50s, a group of 6 pig farmers under the visionary leadership of Ken Woolley formed a study group that came together in a pub in Wallingford and later in the White Hart in Nettlebed. They discussed how pig breeding in the UK lagged breeding practices elsewhere in Europe. They believed in applying the latest science to pig breeding to make a better pig. This study group led to the foundation of PIC. Phil David, PIC’s leader in the 90s and early 2000s, summarizes the vision of the founders very well: “With a clear customer focus, one of the company’s strengths is in balancing scientific pursuit with the commercial realities of the world of business.”

Today, PIC and its employees are still realizing the founders’ dream. By applying the latest available science to pig breeding, PIC strives to provide pig producers with superior pigs that cost less to produce and provide higher quality pork.